The personal touch

Deutsche Bahn's Service Points create opportunities for face-to-face encounters between customers and the service on offer, the employees and thus Deutsche Bahn itself as a company. Working on the project in partnership with the Dietz Joppien architectural firm, unit-design has developed an entire product family aimed at representing Deutsche Bahn as an open, customer-focused and friendly company. The design elements of shape, material, color and identification are easily recognizable and have their own identities as they fit into the various locations.