Frankfurt signposts
Client Stadt Frankfurt Year 2006 Focus Public design Contractor Frankfurter Kulturkomitee e.V. Project type Realisation unit Task Conception, design, planning, realisation Manufacturer Arnold AG, Friedrichsdorf / Prototype: Siebdruck Eicher unit Employee Peter Eckart, Sabrina Heinze, Bruno Scheffler, Bernd Hilpert, Heidrun Althen Photography Eibe Sönnecken, Christian Lauer

The ‘Frankfurt signposts’ represent the new bilingual orientation system in Frankfurt am Main. The signposts ensure that locals and tourists are made more aware of the city’s sights and, more importantly, make them easier to find. All the museums, theatres and other cultural or historical destinations the city has to offer and the quickest route to them can be seen at a glance. The idea behind the ‘Frankfurt signposts’ is to provide information that motivates interested individuals to discover city.

Split into 5 categories, the 81 highlights of Frankfurt are easy to survey. Located at the centre of the layout is the ‘where you are’ with a radius of 500 meters to sights waiting to be discovered. The fin arranged in a star-shape points directly to the street that leads to the target object. A brief text with image provides an overview and helps the visitor recognised his destination. The system considers the requirements for the public domain and features a graffiti-proof surface.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem