Deutsche Bahn Service Point
Client Deutsche Bahn Year 2006 Focus Corporate architecture & environmental branding Dietz Joppien Architekten; Frankfurt Contractor Dietz-Joppien Architects Project type Realisation unit Task Conception, design, planning, realisation Project partner Project partnership with Dietz-Joppien Architects Manufacturer signature unit Employee Bernd Hilpert, Peter Eckart, Uwe Röttgen, Robert Cristinetti, Holger Schardt

“The Service Point is the calling card of Deutsche Bahn, in any mainline station!” (Dirk Schulmeyer, Manager of Lehrter Station).
The aim of the Service Point is for the customer to personally counter the railway’s services and its employees. In a project partnership with the architects office Dietz-Joppien, unit-design has developed a complete product family. The development of system elements has created usage potentials in all areas of the station: Inside the station concourse, in the rooms or facades of the station building and on the platforms.
Deutsche Bahn presents the Service Point as an open, customer-oriented and friendly organisation. The Service Point appears as a brand product of Deutsche Bahn and has a high brand recognition. This new development has achieved significant improvements for operation and maintenance systems in building automation.

The product range has a unique style that manifests in a new design line of the Service Point family. The design is characterised by frame elements folded like prisms and the generally open form. The Service Point is formed to all sides, has an open orientation and can be installed anyway. The choice of colours and materials create the unmistakable character of the product family that varies from type to type. The customer counter is the interface for the encounter between employee and customer. On its inside, the customer counter is formed to the employee’s elevated worktop, which creates an eye-level communication situation. The extensive requirements for the Service Point family products are reduced by splitting into three types. The tasks of each type are performed by the basic configuration. Extras are offered to meet special local requirements.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem