Lufthansa Aviation Center
Client Deutsche Lufthansa Year 2006 Focus Wayfinding & signage systems Ingenhoven Architects; Düsseldorf Contractor Deutsche Lufthansa, Frankfurt Project type Realisation unit Task Conception, design, planning, realisation Project partner Architecture: Ingenhoven and Partners, Düsseldorf Manufacturer Schreiner Coburg unit Employee Bernd Hilpert, Peter Eckart, Bruno Scheffler, Sabrina Flegel, Kathrin Krell, Christiane Both, Gaby Pfrüner

Lufthansa AG’s new headquarters are located in Frankfurt Airport and have been engineered by the architects Ingenhoven and Partners. It blends the elegance of the aircraft building with the requirements for a modern, economic and ecological office building. In 2005, unit-design was engaged to develop the communication design system for the overall building. The objective comprises the development of a building-related identity with an orientation system and all communication measures. In line with Lufthansa’s Corporate Design, an extensive catalogue of measures has been developed that both emphasises the special features of the building and the organisation and, of course, simplifies orientation for employees and visitors.

The graphic design focuses on the relation between typography and the materiality of the architecture. In all media, the treatment of material or material colour plays a key role. The clear, coded designations are based on flying language (three-letter code). The consistent visual appearance, from the signage system to the room designation to the printed matter, has successfully created an identity for the company and its employees.

Titles, headings and designations take on the concise, clear character of the three-letter code and express them through specifically designed lines. Contrasting word pairs separated by a stop are formed. The most important and half of the word pair that needs to be emphasised is highlighted.

The building is split into three areas serviced by elevators so that visitors and staff can intuitively orientate themselves. Each area has a meeting point with conference rooms and 3 working areas. A numerical system is developing on the basis of this A-C split, which is defined by indicating storey, working area and room number. The meeting points are accentuated and assigned names of airports identified by the three-letter code. The first letter denotes the building area and so helps general orientation. The three areas continue along the elevator groups down to the underground car park, where the three-way split is additionally supported by the parking rows. The building’s signage system usually takes the form of a direct wall inscription.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem