CCTV Headquarter Beijing
Client CCTV Year 2006 Focus Wayfinding & signage systems Contractor Studio Dumbar, Rotterdam unit Task Conception, Design Project partner Studio Dumbar, Rotterdam / Architecture: OMA, Rem Koolhaas, Rotterdam unit Employee Robert Cristinetti, Prof. Peter Eckart, Thilo Fuchs, Bernd Hilpert

The new headquarters of Central Chinese Television designed by Rem Koolhaas/OMA is currently considered a future icon of world architecture. In view of the opening scheduled for 2008, CCTV staged a competition to which internationally renowned corporate design and signage experts were invited.
In addition to creating a fresh image, the building and signage system had to be designed from scratch. Together with Studio Dumbar, which holds the responsibility for Corporate Design, unit-design devised a programme for branding and signage measures that takes a synergetic look at the expression and materiality used in OMA’s design.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem