Swissreaufzug_01


Elevator staging, Swiss Re Munich
Staged elevator!
Client Swiss Re Year 2001 Focus Public design Franz Mon Contractor Swiss Re Deutschland, Munich Project type Realisation unit Task Conception, design, planning, realisation Project partner Text: Franz Mon unit Employee Peter Eckart und Bernd Hilpert, Heidrun Althen

Franz Mon elevators
Various word and sentence designs are waiting to be discovered in eight different elevators.

Artistic staging of 4 main elevators in the new main quarter of what used to be Bayerischen Rück in Unterföhring, Munich. Franz Mon’s phonetic poems appear partly on the elevator’s glass panelling and partly on the concrete shaft wall, this means that different poems assemble each time the elevator stops. The text applied to the glass panelling emphasise the particular element of the
building (A,B,C,D).

One of the special features in Munich’s new building is without doubt the elevator staging designed by Frankfurt-born Franz Mon. Cited in the elevators at the 4 corners of the building (cores A, B, C and D) are a total of 32 poems that were specially created by the performance poet. Due to the presence of a glass panel between the elevator’s wall and its interior, the poems were printed on the exterior wall. The poems are created in such a way that they always alliterate the text of the core. This text, then, is also printed on the glass panel and travels continuously with the elevator, generating a new people each time it stops.

About Franz Mon
Franz Mon, born in Frankfurt in 1926, is one of the most eminent artists of international tangible poetry, the quality and principles of which he has incorporated into verbal, visual and acoustic art. The altercation with language takes in architecture, theatre and film.
Mon looks at the reflection of semantic and semiotic relationships, examines the symbolic purpose of our writing system and the subtle changes in sense by décollage of the symbols.

His works have been published in numerous German and international books, exhibitions and audio plays.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem
 
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