Messe Basel
the new fairtrade-signage
Client Messe Basel Year 2013 Focus Wayfinding & signage systems Project type Competition, 1. prize unit Task Concept, Design and Planning Manufacturer Burri publc elements, Zürich unit Employee Bernd Hilpert, Sabrina Heinze, Peter Eckart, Konrad Regel, Bruno Scheffler, Leslie Hildebrandt

With the construction of the new building Hall 1 designed by Herzog & de Meuron, the Messe Basel has expanded their exhibition space to 140 000 square meters. The signage- and wayfinding system created by unit-design connects the new building with the existing buildings and provides a coherent and concise visual appearance.

In 2009 unit-design won the international competition after qualifying in the preliminary election procedure. The design process included the development of a superordinate coding system and an extensive product portfolio.

Essential features of the new system are a concise visual appearance and its remarkable flexibility. The specific requirements are a result of the various states of occupancy and the needs of trade fair organizers for individualized and specific visualizations. The resulting product system distinguishes itself by its high utility, as well as clever detail solutions to enable the exchange and expandability of the signage modules. On the one hand the construction of the modules is aimed at longevity and durability, while on the other hand conveying a sophisticated elegance. The precise and puristic design transmits an overall high quality appearance.

For the production of the signage system BURRI public elements from Zurich, specialized in signage- and wayfinding systems and equipment for public spaces, could be gained as a partner. Working closely together unit-design and BURRI public elements created high quality signage elements in an extensive process of product design and prototyping to ensure long-term usage and to enable continual assembly and disassembly.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem