"Lab 01" Expo 2000 Hanover, Exhibits
Interaction with technology and the environment
Client DaimlerChrysler Year 2000 Focus Exhibitions & exhibits Atelier Markgraph; Frankfurt Contractor Atelier Markgraph, Frankfurt Project type Realisation unit Task Conception, design, planning Project partner Concept, design and realisation: Atelier Markgraph / Exhibit design: unit-design unit Employee Peter Eckart, Bernd Hilpert, Andreas Klober, Kai Rosenstein, Björn Brockmann

On behalf of Atelier Markgraph, unit-design created the exhibits for DaimlerChrysler’s appearance at Expo 2000. Unlike many other themed pavilions in the world exhibition, this locale does not offer answers to the question of how the future will be shaped. Instead it demonstrates potentials that are themselves to be discovered and experienced. This project, geared specifically to youngsters, focused on the interaction with its environment and technology and revealed the latest interface technologies for trialling. As well as high-tech exhibits such as the controlled software application ‘Eyetracker’ or the ‘Voice Tracked Game’, a labyrinth game controlled by 8 players per speech input, there were also a host of exhibits that demonstrated directly and sensuously how hand, eye, ear and body are able to perceive and communicate.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem