Dbs_008


Signage and wayfinding Deutsche Bank Headquarter
Client Deutsche Bank AG Year 2010 Focus Mario Bellini Architects Wayfinding & signage systems GMP Architekten unit Task Concept, Design & Planning Project partner Mario Bellini Architects, Milano Manufacturer Mario Bellini Architects, Mailand unit Employee Peter Eckart, Bernd Hilpert, Sabrina Heinze, Robert Cristinetti, Rade Matic

The headquarters of Deutsche Bank are a worldwide renowned icon since their realization in 1984. Both towers were completely refurbished between 2008 and 2011and since then have been certificated – as the first renovated skyscrapers worldwide – with LEED Platinum and other awards for energy-effective and sustainable buildings.
Beside technical changes in sense of recycling materials, construction and operation methods, the building has been redesigned by the italian architect and designer Mario Bellini. As a result, the interior is now characterized by genuine, solid materials and surfaces.
Emphasising this approach, unit-design developed a principle of integrating all letterings into existing surfaces with silkscreen printing and sandblasting.
Icons are supporting orientation with showing the characteristic shapes of the building parts and are referring to the architectural structure. Providing the new corporate design of Deutsche Bank the use of fonts is limited to one cut and the hierachisation is based on size and proportion only. The system is complemented with a customised set of pictograms for Frutiger’s Univers font.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem
 
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