"Story of Passion" 100 years of Mercedes
Client DaimlerChrysler Year 2001 Focus Exhibitions & exhibits Contractor Atelier Markgraph, Frankfurt Project type Realisation unit Task Conception, design, planning Project partner Concept, design and realisation: Atelier Markgraph / Exhibit design: unit-design Manufacturer Construction: raumtechnik, Stuttgart unit Employee Prof. Peter Eckart, Bernd Hilpert, Kerstin Nötzel, Kai Maier-Rothe, Stefan Rein, Kai Rosenstein

unit-design created the exhibits in the touring exhibition “100 Jahre Mercedes-Benz: Enduring Passion” for the 2001 Detroit Motorshow. The modular exhibits and graphic surfaces have subsequently been used at numerous exhibitions and for special occasions. In the style of a gallery, visitors move between room-height graphic columns that explore the importance of people to the Mercedes Benz organisation. The over-dimensioned portraits of the great figures in the brand’s history are in dialogue with the illustrations of today’s personnel and their outstanding service for the brand. In fine columns, the milestones are tangibly staged as original exhibits.

On behalf of Atelier Markgraph

In a perfectly matched showcase, finely worked columns accommodate original pieces from the creation of legendary designs, from racing successes and technical highlights such as the fuel cell. A large-scale graphic executed as a cut embedded in the architecture created the background for the 9 pairs of exhibits that set the stage for the “Mercedes Mythos”.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem