Goethe Institut, Corporate Design 3D worldwiode
Client Goethe Institut Year 2012 Focus Corporate architecture & environmental branding Project type competition 1.prize + realisation Project partner Gerhards + Glücker Architekten, Berlin unit Employee Bernd Hilpert, Peter Eckart, Sabrina Flegel, Heidrun Althen, Florian Kleene, Robert Cristinetti

The Goethe Institut is a globally active cultural institute of the Federal Republic of Germany, with over 160 locations worldwide.
It promotes knowledge of the German language abroad and supports international cultural cooperations. unit-design developed a comprehensive wayfinding- and signage system, interior and exterior identification markers, as well as an extensive design manual for future projects. To emphasize the global activities of the Goethe Institut and to highlight regional references at the same time, unit-design created a signage system which combines regional and international symbols. They form a lively contrast and generate a location specific atmosphere. Furthermore typical typographic characteristics of German linguistics are incorporated into the signage system.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem