Deutsche Bahn Silvertower
Client Deutsche Bahn Year 2012 Focus Wayfinding & signage systems Contractor Deutsche Bahn unit Employee Bernd Hilpert, Heidrun Althen, Konrad Regel, Robert Cristinetti, Denis Kreuzer Photography Eibe Sönnecken

The Silver Tower with its striking facade of deep-drawn aluminium elements shapes the Frankfurt skyline since 1978 and used to be, with a height of 166 meters, Germany’s tallest building for a long period.
schneider + schumacher was entrusted with the renewal of the building in 2008 and carried out extensive structural measures such as
fire prevention-related structural changes, the restructuring of the standard floors as well as the upgrading of the technical equipment.
Based on the corporate design of the Deutsche Bahn, but with a special adaptation to the context and the building, unit-design created a complete and independent visual system, that includes the signs in the foyer, on the office floors and in the working spaces on all 32 floors. The elevator logistics represented a particular challenge because the northern and southern situated elevators give each access to the upper or lower stories of the building.
The Wayfinding & Orientation systems underlying principle relates areas on the city side of the building to the Frankfurt skyline
and areas facing in outbound direction to the silhouette of the main station in the form of pictograms and graphics serving as privacy screen elements.
The overall result is therefore a coherent system that endows not only orientation but that links each visitor according to his position in the building with a location in the urban environment.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem