Weg_unit_design_01


WestendGate
Client RFR Immobilien Year 2013 Focus Visual identity Project type Realization unit Task Concept development, design, supervision of design implementation Project partner Just Burgeff Architekten unit Employee Bernd Hilpert, Sabrina Heinze, Peter Eckart, Christian Breig, Konrad Regel, Lisa Kelso Photography Eibe Sönnecken

Fortyseven stories high the WestendGate is one of the most striking high rises of the Frankfurt skyline. In the course of the buildings revitalization not only has WestendGate received a representative new entrance, but also a completely new facade and outdoor facilities. It houses office spaces and a hotel.
unit-design designed a cohesive, as well as exclusive wayfinding system for the entire building, which encompasses the graphic appearance and logo of the building, exterior identification markers, the foyer, the parking garage and office spaces. The consistent use of materials, lighting, icons and signage unify the various components of the wayfinding system. The design concept of “black and white” and superior implementation guarantee external and internal recognition. The wayfinding system in the new WestendGate fulfills several functions: state-of-the-art backlit elements offer a unique representation for the buildings tenants and it connects the buildings functions with a consistent design idea.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem
 
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