DaimlerChrysler on international A-fairs
Client DaimlerChrysler Year 2002 Focus Corporate architecture & environmental branding Atelier Markgraph; Frankfurt Contractor Atelier Markgraph, Frankfurt Project type Realisation unit Task Conception, design, planning Project partner Concept and realisation: Atelier Markgraph / Design: unit-design Manufacturer Construction: Ambrosius Trade Fair Construction unit Employee Bernd Hilpert, Peter Eckart, Christine Burckhardt, Kai Rosenstein, Hendrik Tovar, Cilia Tovar

DaimlerChrysler’s intention by appearing at international Automotive trade fairs was to show itself as the umbrella of all automotive brands belonging to the company. The hub was a 100 m2, centrally-positioned information point that focussed on communicating “the vision of accident-free motoring”. A route system inside the exhibition ground showing an overview of the brand exhibitions by smart, Jeep, Chrysler and Mercedes-Benz, as well as graphic signs, pointed the way to the DaimlerChrysler area. A graphic style developed specifically for exhibitions and events, introducing “Blueworld” and the gold-yellow accent colour created, by widespread use, the attention that DaimlerChrysler wanted. Frankfurt marks the start of DaimlerChrysler’s attendance at international automotive trade fairs, with unit-design creating, on behalf of Atelier Markgraph, further appearances in Detroit, Tokyo and Geneva.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem