Signage system Accenture Campus Kronberg
Client Accenture Year 2003 Focus Wayfinding & signage systems Contractor Accenture Germany, Kronberg Project type Realisation unit Task Conception, design, planning, realisation Project partner Interior design: Grego & Smolenicki Manufacturer Siebdruck Eicher unit Employee Peter Eckart und Bernd Hilpert, Uwe Röttgen, Matthias Görlich, Heidrun Althen

The development of the building signage system for the new headquarters of Accenture Technology Consultants involved a unique, trend-setting point of departure, the dimensions of which the world had never seen before. The building complex managed as the Kronberg Campus can be compared to a hotel. A globally accessible booking system enables employees to reserve workplaces in the ‘Open Workspaces’ and make use of a host of services on site. The signage system therefore had to perform several functions. That’s why it was important to lend Accenture recognition and identity within the leased building and also to integrate the broad range of services into the specially developed graphic language. Besides visualising the building system, it was important to create direct and intuitive orientation.

The functionality of the room and workplace signs respond to the need for flexibility and facility management on Krongberg Campus. The place signs have holders for calling cards and the barcodes allow allocation to the booking software. This means that a special device requested or services called-off for a place can be organised and charged directly. The concept of attaching additional information is also found with conference room signs, where elegant stainless steel brackets allow occupancy information to be exhibited.

Corporate architecture & environmental branding DaimlerChrysler on international A-fairs Autoshanghai 2003 Room graphics, T-Mobile Campus Bonn Deutsche Bahn Service Point Exhibition stand Bloemenveiling 2006 KPN Shop Signage Buick Dealer Shops China ECB Press Room Corporate Signage AG2R La Mondiale Goethe Institut, Corporate Design 3D worldwiode ECB New Premises Environmental graphics Room graphics, T-Mobile Campus Bonn Deutsche Bahn Artconcept Exhibitions & exhibits "Lab 01" Expo 2000 Hanover, Exhibits "Story of Passion" 100 years of Mercedes "der Park ist grossartig...." exhibition [the park is magnificent] Themed landscape park "Wetterpark Offenbach" Exhibition "Jerusalem im Abendland" "Peter Struwwel - Heinrich Hoffmann" "Speed is now! Pacing the race against time" Wetterpark Offenbach, Visitor Centre Infographics Lufthansa terminal plans Schott product graphics Ceran New project Panorama Regionalpark Rhine-Main Product & innovation Public design Elevator staging, Swiss Re Munich Frankfurt signposts Look-out "Wetterpark Offenbach" Diplomatic Quarter Riyadh ETH Science City Ravensbrück; Visual Identity and Information Design Coffee Point New Town Unjeong New project Visual identity Image - route of industrial culture Messe Frankfurt, Gastronomy New project Parking Garage Dom Römer WestendGate Wayfinding & signage systems Signage system Swiss Re Munich Signage system Accenture Campus Kronberg Signage system T-Mobile Campus Bonn Lufthansa Aviation Center CCTV Headquarter Beijing EIB New premises Luxembourg Messe Basel Centre for the Unknown, Lisboa Signage and wayfinding Deutsche Bank Headquarter Deutsche Bahn Silvertower Parking Garage Dom Römer COEX Convention and Exhibition Center DC Tower, Leit- und Orientierungssystem