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Mercedes Benz Customer Center, Rastatt
Client Mercedes Benz Year 1998 Focus Exhibitions & exhibits Atelier Markgraph; Frankfurt Contractor Atelier Markgraph, Frankfurt Project type Realisation unit Task Design Project partner Concept and realisation: Atelier Markgraph, Frankfurt / Design: unit-design / Architecture: Kohlbecker Architects, Gaggenau Manufacturer Construction: Ambrosius Trade Fair Construction Graphic design: Macholz und Heidergott Exhibits: Hüttinger unit Employee Peter Eckart, Bernd Hilpert, Hendrik Tovar, Matthis Hamann, Thilo Fuchs, Heidrun Althen, Björn Brockmann, Andreas Klober Photography Andreas Keller

Mercedes Benz Customer Centers offer collecting customers and visitors a close encounter with the brand. This experience is based on a capacious design that embraces all areas of the Customer Center. While in the Customer Center, visitors are immersed into the world of Mercedes Benz. The internal organisation of the Customer Center is geared towards its activities and hence exposed to the drama of a visit day: After a warm welcome an the ‘Kubus’ [cube], the bridge leads visitors to the Customer Center. Having completed the formalities at ‘Check In’, they then have time to visit the theme park, factory, restaurant or shop. Children play in the ‘Stern für Kids’ [star for kids]. unit-design created all areas of the brand experience. The theme park shows visitors the Mercedes Benz brand world. The ‘Blick ins Werk’ [glance at the factory] exhibit, for instance, provides an interesting insight into the steps involved in making a car. The atmosphere in the room exudes the production proximity. The multimedia factory model uses LED sections and light boxes to visualise the production sequences at the Rastatt site. Films that explain the production steps can be accessed at terminals. Employees talk about their work at the listening columns. The ‘DaimlerChrysler in der Welt’ [DaimlerChrysler in the world] globe wall shows the worldwide production and research sites. Each transport box with globe represents a location and its activity. Models demonstrate the products. The ‘Fenster in die Zukunft’ [window to the future] shows what will happen tomorrow. New materials and drives, recycling and new vehicle and mobility concepts are laboratory cupboard themes. The journey through time demonstrates the long-standing tradition of Mercedes-Benz. Interactive time columns recount the history to the invention of the automobile, the heady time of racing sensations and how safety aspects have developed. All this, along with other exhibits and special exhibitions, leave customers and visitors with a lasting impression.

 
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